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Create Your Brand: Workshop for Yoga & Wellness Pros

Ready to launch your passion into the world but uncertain how to get started? This workshop will be valuable to a variety of different wellness professionals: yoga teachers, nutritionists, personal trainers, massage therapists, reiki practitioners, pilates instructors, etc. The theory and principles are the same across these types of business, because ultimately the business revolves around you connecting with others. YOU are the inspiration for your brand.

This course is perfect for you if:
> You’re wrapping up your yoga teacher (YTT) or other type of wellness training and need some guidance in getting your name out into the world.
> You’ve finished your YTT or other training and are already teaching/working part time.
> You feel ready to make the jump into a full time gig.
> You’ve been teaching yoga or practicing your trade for a while, but never put much time or effort into building your brand and are ready to take it to the next level.
> You’re ready to grow your business into something more sustainable.
> You want to refine your brand, understand your overall message and create a design that resonates with your audience more effectively.
> You simply need help with designing your own brand materials, establishing your social media presence or building your own website.

Typically, hiring a professional to create your branding and marketing pieces costs thousands of dollars, which is not what most people have in their start-up budget. I understand that dilemma. Luckily, there is another way when you’re just getting started. Branding for yoga teachers and other wellness professionals is different than what is needed for other types of businesses. I’ve been teaching yoga since 2004 and worked for eight years as a Graphic Designer and Art Director branding the corporate world, and another seven years on my own. I’ve had the chance to work closely with several talented yoga teachers and helped them create a brand presence that has supported there vision to be seen as the leaders they are.
This weekend workshop will start with a foundational process to begin revealing what your brand could be. Together we’ll explore the same brand-building exercises that I share with my clients, I’ll highlight the challenges to be aware of and the DIY tools you can use in defining and creating a brand. I will tell you what a brand is and what it is not, to help you understand how to refine your brand as you evolve and grow. I’ll help you understand how to craft your brand’s voice and vision. You will gain a clearer picture of who you are and who your audience is, as well as a plan of action to help get you started. You’ll learn what is important to focus on now and what can be planned for later.

What You’ll Learn During the Weekend:

Module 1 - Saturday, October 15 • 1:00–5:00 pm
> Overview of how to start a yoga business
> What a brand is and is not
> How to define who you are and who your audience/tribe is
> How to figure out exactly what you want your teaching career to look like
> How to market your services to the right people

Module 2 - Sunday, October 16 • 1:00–5:00 pm
> How to begin the design process for your own brand materials, including: logo, business card, flyer, social media banners, etc.
> What you need for an effective online presence.
> If you need a website or not. I’ll show you the best tools for a DIY website and the alternatives to a full website.
> How to launch your brand successfully and maintain engagement with your ideal students

We will explore all of this from the spirit of collaboration, as opposed to competition, because even with the rise of yoga teachers and other wellness professionals, there are more people than ever interested in what you do. You will see that you hold a unique place in the world that only you can manifest.

You will be provided with a checklist and a worksheet highlighting the information covered.

Earlier Event: September 17
Sonic Yoga
Later Event: November 5
Partner Yoga & Thai Massage